Customised content: enhancing the training experience

No matter what industry you’re in or what your training needs are, custom training content can have a significant impact on the business and its overall training objectives. Increased employee engagement, improved performance, and the development of critical role-specific skills are some of the main goals that HR teams and training professionals wish to achieve with their training plan. Many businesses are seeking the services of content creation companies to carefully plan and create exciting, informative and engaging custom content.

Custom training content offers a unique learning experience that can be relevant to each individual employee as well as the business as a whole. Implementing training content that is specific to the company, it’s culture, and aligns with employees’ overall goals and interests, will create a more relevant learning experience. The more relevant a training programme is, the more engaged and motivated employees will be to complete their training course and the higher the levels of knowledge retention will be.

Instead of learning about generic scenarios that are not relevant to employees’ specific needs or day-to-day experiences, developing bespoke training content that integrates scenarios that have actually occurred in the business will allow employees to feel more immersed in their training journey. Doing so creates a greater identification with the topic which will help in better understanding the information presented to them.

‘Personalising’ is the perfect solution for businesses who are looking for training content that speaks to the company, and their employees’ specific requirements. Whether it includes the company’s corporate identity, aspects of the company culture, processes or products, custom content can align with and reflect the business’ brand image and core values.

Content creation agencies can help businesses foster a deeper emotional connection between their employees and their skills development process by assisting in the development of training material that is both fun and engaging, as well as instructionally designed to optimise the learning process. Emotionally-centred training experiences drive knowledge retention and information recall and allow for the information learned to be stored in the employee’s long-term memory. This way, when employees leave the training room, they can easily apply the knowledge learned to real-life situations.

Other factors that can improve knowledge retention and information recall includes the length of the topics, the structure of the course, how relevant the learning content is and the medium used to train employees. When partnering with a content creation company, you gain access to control all of these aspects in order to develop effective training. Rather than taking on the responsibility yourself, businesses can reap the benefits of expert advice, high-quality training content and more time to spend on other areas of importance.

From the vast amount of ‘positives’ that arise from making use of a content creation company, many might think that the ‘con’ is that it could be an expensive venture. However, this is not always the case. There are multiple ways that a content creation team can adapt a budget to ensure that the best results are achieved without having to break the bank.

Due to the workplace and industry constantly evolving, it is important to keep up-to-date with technological trends. This is why businesses should aim to continuously improve and adapt employee training. Instead of having to replace the entire course, content creation companies and digital experts can design custom training content in a way that allows for easy, quick and inexpensive maintenance and editing. This alone indicates that custom training content can improve and provide the company with a greater Return on Investment (ROI).

From defining training objectives and outcomes to creating new content that suits your brand, style and budget, Lesson Desk will assist you in every step of the way. For information on how you can get started, visit www.lessondesk.com/solutions or contact us at learn@lessondesk.com.